Join us at HCEA Connect!
On Monday, August 14, TPG will be giving an Educational Session at the Healthcare Exhibitor’s Association Conference in Chicago.
How Siemens Healthineers is Simplifying their Measurement and Data Strategy to Define ROO and ROI
For many healthcare trade show marketers, it can be a struggle to show true ROI. With long sales cycles, realizing revenue and attributing the sale to the convention program can be challenging. Plus, with a sole focus on ROI, data can be limited when planning for the next year’s event.
Using our successful AACC 2016 program as a backdrop, this session will give healthcare marketers practical tips for shifting the conversation to Return on Objectives (ROO) at their organizations and creating a simplified measurement strategy. Join us as we discuss how to create a data-driven experience that captures the right data that matters to your organization and measures ROO.
Jeannie Wert, Sr. Manager, Exhibits Management, Siemens Healthineers
Jean Howard, Account Director / Director of Business Development, TPG Trade Show & Event Marketing
Christina Piedlow, Program Director / Executive Director, TPG Trade Show & Event Marketing
We are excited to see you at this important educational healthcare conference!