Join us at HCEA Connect!
How Siemens Healthineers is Simplifying their Measurement and Data Strategy to Define ROO and ROI
For many healthcare trade show marketers, it can be a struggle to show true ROI. With long sales cycles, realizing revenue and attributing the sale to the convention program can be challenging. Plus, with a sole focus on ROI, data can be limited when planning for the next year’s event.
Using our successful AACC 2016 program as a backdrop, this session will give healthcare marketers practical tips for shifting the conversation to Return on Objectives (ROO) at their organizations and creating a simplified measurement strategy. Join us as we discuss how to create a data-driven experience that captures the right data that matters to your organization and measures ROO.
Jeannie Wert, Sr. Manager, Exhibits Management, Siemens Healthineers
Jean Howard, Account Director / Director of Business Development, TPG Trade Show & Event Marketing
Christina Piedlow, Program Director / Executive Director, TPG Trade Show & Event Marketing
We are excited to see you at this important educational healthcare conference!