Meet, learn and experience by joining us at the Healthcare Convention and Exhibitors Association Annual Conference in Miami! This is the foremost conference bringing together leading healthcare exhibit marketers to discuss the opportunities and challenges within healthcare exhibiting.

On Monday, August 19 from 2-230 p.m., TPG Trade Show and Event Marketing, along with executives from Elsevier, a global information analytics business specializing in science and health, will be conducting an educational session you do not want to miss.


Power of Digital to Establish Thought Leadership

“Thought leadership” has become a big buzzword. But what does it mean within the context of a convention marketing program? In this dynamic session, borrow a page from Elsevier Clinical Solution’s HIMSS 2019 digital playbook. Learn how the team experimented with new ideas to build awareness and elevate their industry position – even before the launch of their new solution. We’ll review tips and lessons the Elsevier and TPG teams learned for incorporating thought leadership into all aspects of a convention marketing program – from social and PR to digital advertising and an in-exhibit experience with a virtual expert panel session.

expert panel in the Elsevier booth at HIMSS 2019


Maryann Abbruzzo-White, Senior Director of Marketing, Elsevier

Colleen Stilwill, Exhibit Manager, Elsevier Clinical Solutions

Jean Howard, Account Director / Director of Business Development, TPG Trade Show & Event Marketing

Kristen Heitman, Experiential Program Manager, TPG Trade Show & Event Marketing.

Jean Howard

Kristen Heitman

We are excited to see you at this important educational healthcare conference!

Breakout Sessions