The only time you should ever look back, is to see how far you’ve come. ~ Kevin Hart
2016 has come and gone and all of us at TPG Trade Show and Event Marketing want to wish our new and long-time clients, and our insightful social media followers, whose wisdom continues to inspire, a very Happy New Year. We began to grow our business in earnest this year – and what a remarkable year it’s been!
A Year of Learning and Growing
Will the reader allow us a little horn-tooting? Along with our expanding client base, we’ve added motivated and creative team members who have enhanced what we offer clients and prospects. Their experience and imaginative ideas, along with our clients’ trust in us, have resulted in some of our most original trade show exhibits yet, engaging and exciting attendees throughout the year. Thank you, as well, to our dedicated core staff, who have been with us from the beginning – through thick and thin.
For our clients, we’ve utilized ground-breaking technology on the trade show floor for major global launches and put to practice our mantra of always being accountable to our clients.
We helped our growing clientele in the healthcare industry embrace innovation and immersive learning experiences for their attendees to ensure a personal, meaningful journey for them. That journey began with involvement and excitement beforehand through inventive pre-promotion and social media.
Our Clients are the Stars
In 2016 we were fortunate to work with clients who are rock stars and true marketers in their field. They “get” the importance of ensuring a VIP level of engagement and making sure attendees quickly connect to their information. By integrating professional Brand Ambassadors and Spokespeople with their booth staff, many of our trade show clients benefited from interactive story telling, visitor engagement, and increased lead generation. Augmenting exhibit staff with our dedicated trade show pros increased their staffs’ efficiency and freed them to do what they do best: start valuable conversations with prospects.
TPG Has Also Seen an Awakening to the Real Purpose of Trade Shows and Events – To Generate Business!
Heightened interest in interactive information gathering and qualifying, and creating a productive, streamlined process created tangible measurement for our clients. In other words, we helped our clients provide documentation that their management could relate to and provided proof their trade show investment paid off!
The Road Ahead
There is much anticipation for what 2017 will offer. TPG forecasts a robust year for our clients, who we are honored to serve. We are also excited to continue strengthening our role in trade show and event marketing! Finally, thank you to our fellow bloggers and industry experts, whose insights continue to encourage us to think differently and ALWAYS put the client and attendee experience first! Thank you for your wisdom and all that you do!