Wake Up Your Webinars
While webinars are nothing new, they’ve skyrocketed in popularity. But with screen fatigue settling in and competition for attendees’ attention at a premium, lackluster webinar production quality and content no longer cuts it.
Like a high-quality TV broadcast, producing great webinars requires a team of storytelling experts, talented designers, and technical support. TPG’s experienced content creators, media producers, and directors improve your webinar strategy and production – delivering a best-in-class experience that builds and extends your brand.
Plan, Present, Broadcast, Repeat!
Your webinar needs to be exceptional. We get that.
From detailed production management to on-brand presentations, TPG improves your webinar game. We provide overall planning and production support, fill in any technical gaps as needed, and support your audience acquisition and marketing strategy to maximize audience reach and lead generation.
Our webinar production services include:
- Defining webinar objectives and desired outcomes
- Audience acquisition
- Helping clients select engaging, relevant topics
- Identifying technology tools/providers to broadcast the webinar
- Creating audience engagement and interaction strategies
- Scripting presentations and talking points
- Copywriting and designing webinar-related content, including promotional materials, landing pages, emails, speaker support media and video, and more
- Creating web pages (resource center, landing pages, thank you pages) to showcase your webinar
- Setting up and supporting webinar registration
- Pre- and day-of-webinar production support
- Editing and posting the webinar archive
Audiences…Or Shall We Say, Participants?
Whether it’s creating a town hall for a local office or enabling a worldwide company discussion, TPG knows the value of involving the audience and turning them into active participants.
We determine an incentive strategy, capture imagination, and formulate the webinar structure to support your goals and objectives.
Beyond polling, chatting, and small group breakouts, we employ novel interactive strategies like QR-based quizzes, “Easter Egg” challenges, and more to up the ante.
Passionate Production Team
Whether we’re holding the camera, leading post-production, or taking an idea all the way from script to screen, our passionate production team makes every webinar smooth and stress-free.
Much like on TV, our webinar producers serve as director or conductor during a webinar. They provide the right guidance and instruction to all involved – and handle all technical and logistical details to keep your SMEs focused on content delivery.
TPG also knows high-stakes webinars = high pressure. Our tight-knit team’s deep roots in webinar production has you covered for that quarterly all-hands meeting, product launch, training, press event, board or shareholder meeting, or other high-profile marketing event.
We play the field when it comes to tech. If you already have a platform selected, we’ll help you get all the pieces in place.
And if you’re exploring the wide world of possibilities, because we aren’t wed to one platform, we’re totally committed to finding the right solution for you.
Hire a Webcast Master of Ceremonies
Keeping remote viewers engaged requires energy, talent, and confidence – and a knack for articulating and delivering brand messages to large groups.
TPG’s dynamic on-camera emcees and hosts engage the audience, keep the momentum going, segue from segment to segment or presenter to presenter, and provide the glue that holds the whole experience together.