A Successful Experience Starts With Creative Collaboration
Whether it’s F2F, virtual or hybrid, what your experience looks like starts with two critical questions: What do you want to get out of it? And how can your brand personality be combined with your goals to create something memorable?
At TPG, when we understand what success looks like to you, we plan the path forward using data, drive, and a lot of imagination.
Creating something memorable is collaboration and inspiration.
What do we look at to create a memorable, results-driven experience?
- Overall goals
- Your unique company culture and brand attributes
- Audience analysis
- The physical or virtual environment
- Technology applications to amplify the experience
- Additional marketing support opportunities to extend the experience
The Process: Collaborate and Create
A successful experience doesn’t happen overnight. Capturing attention and driving attendance means starting months in advance. Our process includes:
- Understanding your goals and challenges
- Defining SMART objectives
- Developing audience awareness to create connections
- Building an integrated marketing approach
- Designing metrics to measure success
Don’t get passed by. Be the experience that is talked about even after it’s over, wins awards and is recognized within your organization for driving real results.
Today is the day to start thinking about raising the bar for your next experience.
Data-Driven Creativity for For Any Type Of Show
In Real Life
When your experience is entirely F2F, draw people to your booth and give them a long-lasting positive brand impression.
Virtual Shows
Create true connections even while socially-distancing. Our decades of experience mean your virtual experience has real impact.
Hybrid Shows
When combining F2F and virtual, we design an approach that makes sure neither audience feels neglected. Let’s connect everyone.
Promote, Publish, Perfect
There are a million moving parts of every successful show. We’ll get them all in order to amplify the impact.
- Marketing campaigns to create awareness and drive attendance
- Email, web, and paid campaigns
- Content creation for slides, keynotes, media, animation, and more to crisply tell your story
- Professional staff to make the event run smoothly and activate the experience
We’ve got a plan. Let’s make it work.
Experiential Marketing Best Practices + Insights
The only place you need to go to make your next event a success. Want more?
Why Exhibitors Should Be Tracking Booth Traffic
Exhibitors need every tool in their arsenal to prove ROI at trade shows. Tracking booth traffic is an effective way to evaluate performance and guide future event decisions.
Reflections on the 2022 WBENC Conference – an Interview with TPG’s CEO
The WBENC was back to live in 2022! Insights and inspiration from TPG’s CEO on the show, opportunities for women entrepreneurs and the power of diversity.
Exhibitors, Is It Time to Bring in the Hired Hands?
With travel and budget restrictions, supplementing exhibit staff with charismatic, energetic, and educated trade show pros may be just what’s needed to bridge the staffing gap. Here’s why.
Need Help Thinking Through Your Strategy?
Let’s work together to define the plan and how to create something memorable.
