If you build it, will they come? Six strategies for promoting your virtual event to generate anticipation and excitement, and drive audiences to the big event.
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The world has turned upside down. Because of the Covid-19 crises, businesses were thrown into a whole new world. That world was the world of virtual events.
Companies have been scrambling to pivot from onsite to online. Here’s what we’ve been doing to serve our clients based on their needs and how they want to tell their brand stories during transitional times.
TPG’s Jean Howard is featured in Exhibitor Magazine. She provides tips on how to navigate the strict codes governing healthcare exhibitors at trade shows.
To say that the trade show industry has been hit hard by the Covid-19 crisis would be an understatement. We […]
As the threat of the COVID-19 virus increases and the world around us keeps changing, it is important to focus […]