TPG Trade Show + Event Marketing earned Honda’s 2026 Sustainability Award for nine years of innovation in exhibit reuse, modular design, waste reduction, and sustainable trade show practices.
What is event marketing? What is an event marketing strategy? How do you measure event marketing success? What is trade show ROI? How do you set event marketing objectives? What makes an exhibit successful?
A beautiful booth isn’t enough. Discover the difference between an exhibit builder and an event marketing agency, and why combining both creates unforgettable trade show experiences.
Discover the best trade show promotional items for maximizing ROI, increasing booth engagement, generating qualified leads, and creating lasting brand impressions.
Discover why trade show booths underperform and how proper booth staff training transforms engagement, consistency, and lead quality.
Learn how smarter decisions—not bigger budgets—drive sustainability in trade shows through modular design, reuse strategies, and better planning.
Discover how to use trade show technology strategically to improve attendee engagement, boost booth performance, and avoid costly mistakes.
See how TPG transformed its event marketing in 2025 with new partnerships, custom exhibits and swag, and memorable brand experiences.
Learn why introverted team members often excel at trade show booth staffing by building trust, asking thoughtful questions, and creating meaningful conversations.
Stuck with a bad trade show booth location? Discover how to turn Plan B into a winning strategy with smart positioning tips, engagement tactics, and booth optimization techniques that outperform premium spots.
Learn how to work a trade show booth like a pro. Discover trade show booth tips, staffing strategies, and the benefits of using trained brand ambassadors to maximize engagement and ROI.
Discover TPG’s ultimate trade show planning guide. Learn how to set goals, design an engaging booth, use the right tools, and follow a complete checklist to maximize ROI.
Discover six proven strategies to revitalize your trade show routine. By introducing fresh ideas, you can turn your booth into a lead-generating powerhouse.
We've helped amazing brands put bold ideas into practice. And we're ready to do the same for you.
