Safe, in-person trade shows still offer opportunities not easily duplicated through other marketing methods. Read about our experiences in the age of COVID.
Trade shows are back! Our team of event marketers traveled to World of Concrete 2021. Here are our reflections on an amazing comeback event.
A perfect solution! Due to company travel restrictions, TPG provided an entire trade show team to represent our client at VMX 2021. Is this approach for you?
Strategies organizers can use to alleviate some of the stress that overwhelms many exhibitors when planning a virtual trade show.
As trade shows return, rules for booth staff etiquette & social engagement are changing. Here are tips to navigate the new guidelines while still making a great impression on attendees!
A year of working from home has not only taught us productivity skills, it’s taught us about life. Tips and reflections from Team TPG.
Here are strategies and tips speakers can use to be memorable and make an impact while presenting virtually.
If you build it, will they come? Six strategies for promoting your virtual event to generate anticipation and excitement, and drive audiences to the big event.
The world has turned upside down. Because of the Covid-19 crises, businesses were thrown into a whole new world. That world was the world of virtual events.
Companies have been scrambling to pivot from onsite to online. Here’s what we’ve been doing to serve our clients based on their needs and how they want to tell their brand stories during transitional times.
TPG’s Jean Howard is featured in Exhibitor Magazine. She provides tips on how to navigate the strict codes governing healthcare exhibitors at trade shows.
To say that the trade show industry has been hit hard by the Covid-19 crisis would be an understatement. We […]