Trade shows are a great way for brands to show off their products and services. But choosing the right show is paramount. Here are seven tips for deciding on the right show to get the most bang for the buck.
Savvy event professionals maximize success by creating a multi-channel digital marketing presence to overcome the uncertainty of live events. Here’s the why and how.
After 30 years in business and thousands of event programs, we have found that success often boils down to one thing. Read about our approach to YOUR success, from our CEO.
2021 brought with it several surprises and key learnings. TPG team members offer personal and professional reflections on the year that was.
Instead of physical gifts for our clients this holiday season, we found a unique way to give back to those less fortunate, and pay tribute to our clients, as well.
Six key observations from RSNA 2021 along with success strategies that should be implemented at any trade show – especially in these uncertain times.
Even in an uncertain environment, here are seven trade show planning strategies that will never go out of style, ensuring you have the best exhibitor experience possible.
Safe, in-person trade shows still offer opportunities not easily duplicated through other marketing methods. Read about our experiences in the age of COVID.
Trade shows are back! Our team of event marketers traveled to World of Concrete 2021. Here are our reflections on an amazing comeback event.
A perfect solution! Due to company travel restrictions, TPG provided an entire trade show team to represent our client at VMX 2021. Is this approach for you?
Strategies organizers can use to alleviate some of the stress that overwhelms many exhibitors when planning a virtual trade show.
As trade shows return, rules for booth staff etiquette & social engagement are changing. Here are tips to navigate the new guidelines while still making a great impression on attendees!
We've helped amazing brands put bold ideas into practice. And we're ready to do the same for you.
