TPG was honored to provide a full team of trade show professionals for our market-leading client at the Veterinary Meeting and Expo (VMX) June 6 – 9 in Orlando, FL. Our client provides solutions dedicated to helping veterinary professionals transform their practice with products, software, and services to help improve patient health, client relationships, and foster successful financial outcomes. They were looking forward to the rich networking experiences and sales and marketing opportunities offered by attending an in-person trade show, but with company travel restrictions still in place, only limited exhibit personnel were able to attend.

The Solution

To bridge the staffing gap and ensure that booth visitors had the best attendee experience possible, they reached out to TPG for six Brand Ambassadors, including a team lead (dedicated to all 2021 shows), to exemplify their brand attributes, and be thoroughly briefed on product offerings and services. Our Brand Ambassadors were tasked with articulating talking points and engaging visitors in a professional, enthusiastic, and friendly manner. They also encouraged attendees to participate in a digital engagement booth activity, post to social networks, return to the booth for educational talks, and take leads. The strategy also included booth pull through – where the attendees were encouraged to visit all six solution areas in order to quality for a branded gift. The Brand Ambassadors reported show metrics to our client at the end of each day allowing her to monitor booth activity.

The Results

Attendees were enthusiastic to be meeting in-person again, and greeted and engaged by a knowledgeable and helpful crew! Importantly, even though attendance was lower than in pre-Covid years, our team still generated 252 qualified leads for our client.

We were proud to help our client put the SHOW in trade show and are experts in providing a team approach to any company attending an expo but limited in the number of staff that can attend.

Does this approach interest you? TPG has the right staff to add excitement and engagement to any event. Let’s talk about how we can assist you in providing meaningful connections with your audience. 

Related: Meet Today’s Trade Show Talent