Our Work

Barco Exceeds Virtual Event Attendance Goals by More Than Double

Shifting to a Virtual Series Keeps Barco’s Events Going

When cancellations due to the COVID-19 pandemic cleared Barco’s calendar of industry trade shows and its proprietary in-person roadshows, we partnered with them to launch a series of four virtual events – in a five-week timeline, nonetheless.

Event creative hook reinforced Barco’s thought-leadership and showcases solutions customers need as they navigate new business challenges
Wraparound marketing support drove awareness and attendance
Half-day livestream events featured live keynotes and panels, interactive segments and breakout sessions, and structured incentive and gamification strategies

The Strategy

With major industry trade shows canceled and proprietary road shows on pause, helping Barco’s customers navigate the new climate called for a new approach to deliver insights and education to audiences at home
We created four entirely new vertical-specific events – with targeted technology innovation talks and product development insights from Barco executives for each industry audience

The Actions

Promotion for the new experience began with an integrated event email and social promotion strategy, with special incentives for early registrants
Each event kicked off with a live host welcoming attendees via livestream, introducing speakers, encouraging attendee interaction with hidden Barco “Easter eggs” and virtual polling, and announcing prize winners
Live presentations by key Barco executives, panel sessions with sponsors and partners, and virtual breakout sessions provide insights into product and technology updates
The virtual event experience continued post-event, with product videos available on-demand immediately after the event, and the full event accessible for 30 days

The Results

Exceeded event attendance goals by more than double!
Lessons learned from each event applied to the next in the series, creating an ongoing improvement model and continuing to up-level the overall experience

“Customer feedback to our virtual events has been incredibly positive – it’s been described as unique, interactive, and dynamic… and a standout among other virtual events.”