Leading the Way to Capture Attention with OLEDs
Exhibitors at the Radiological Society of North America (RSNA) are leaders in medical imaging. Making an impact is essential, but it’s challenging to be seen on the vibrant show floor.
To bring our healthcare client’s story to life, TPG developed and produced a dynamic multimedia display that became a bold attract beacon on the RSNA show floor.
- The “Commitment to Innovation” concept became the foundation for the entire story
- TPG’s team of talented storytellers and media producers created a captivating production worthy of the large-scale format
- Our client wanted to amplify their innovation story with a cohesive message and bold visuals
- TPG created a highly-visual brand video that became the focal point on the company’s large curved LED booth header and vertical transparent OLED monitors
- Leading with the innovation theme, TPG developed the overall creative concept for the media script and video
- Vivid colors, bold messaging, and stunning visuals were carefully orchestrated into a looping reel to increase visibility across the show floor and draw attendees’ attention
- Our healthcare client’s vibrant media attract stood out among a sea of different digital displays
- A stunning and innovative booth draw stopped people on the show floor and resulted in an increase in booth traffic