Our Work

Miller Industries Increases Leads at First  Post-COVID Event

Getting Back to Business after COVID-19

Founded in 1990, Miller Industries provides innovative, high-quality towing and recovery equipment world-wide.

After a year of no in-person events, Miller Industries made its 2021 in-person event debut at the Professional Wreckers of Florida’s Tow Show.  Without knowing how COVID-19 restrictions would affect booth traffic, Miller Industries set its sights on three main goals:

  • Create Brand Awareness
  • Engage Attendees
  • Collect Qualified Leads

The Actions

  • Three masked brand ambassadors were on hand to engage attendees and facilitate a touchless, digital lead acquisition program
  • Attendees were encouraged to visit all areas of the booth to have a chance at winning a Yeti cooler
  • Evening demos during “Miller Nights” offered a more attendees more one-on-one time with the Miller Industries sales team while being able to safely maintain a social distance

The Results

  • There was a 13% increase in total leads over 2019!
  • Attendees showed they were ready to get back to live events after a year drought due to the pandemic.


increase in total leads

Behind the Scenes

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