Picture Perfect – Photos to Capture at Trade Shows and Ways to Use Them
share share share email “Photography helps people see.” ~ American Photographer, Berenice Abbott If a picture is worth a thousand words, then trade shows […]
IT’S NOT OVER ‘TILL IT’S OVER! Why the Last Day of a Trade Show Matters
share share share email Exhibiting at a trade show is an excellent opportunity for companies to meet new prospects, strengthen relationships with existing customers, […]
8 Techniques for Disengaging from Trade Show Visitors
share share share email “Parting is such sweet sorrow, that I shall say good night till it be morrow.” ~ William Shakespeare Listening to […]
Trade Show Planning: 10 Tips on How to Cut Costs
Trade shows can be money-making machines for exhibitors. But costs can quickly spiral out of control without proper planning. Use these 10 tips and save!
Beyond Booth Babes – Meet Today’s Trade Show Talent
share share share email An exhibit manager asked me recently how outside talent could be effective trade show staffers. I wanted to ask, “How much […]
Brand Ambassador: The Unsung Hero of Your Trade Show Exhibit
share share share email The hard work is done. You’re ready to exhibit at a trade show. You’ve even decided to use a live […]
Connect and Excite – 5 Guideposts To Create an Immersive Trade Show Experience
share share share email The challenge of every trade show is to rise above the noise of the crowd. Creating a booth and showing […]
A Bang for the Buck – 5 Tips to Maximize Your Trade Show Budget
Here are five effective ways to make the most of your budget and create a trade show experience that impresses, without breaking the bank.
SPECIAL DELIVERY: 5 Ways a Professional Presenter Brings Your Message to Life
share share share email When I first got into the trade show business I would walk the show floor to get an idea of […]
Now Hear This! – 5 Reasons for an In-Booth Presentation
share share share email Presentations aren’t about the presenter; they’re about the audience and what the audience needs. ~ Simon Raybould You’ve decided to […]
TPG Wins Honda’s Sustainability Award – And It’s Nine Years in the Making
TPG Trade Show + Event Marketing earned Honda’s 2026 Sustainability Award for nine years of innovation in exhibit reuse, modular design, waste reduction, and sustainable trade show practices.
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